KI-Beratung aus Wolfenbüttel — crafted, not consulted.
The parent brand — the craftsmen's workshop. Positions as builders who do, not consultants who talk. "Macher" is loaded German cultural vocabulary: doer, builder, someone who makes things happen. "Werkstatt" (workshop/atelier) is the anti-consulting word — it's hands-on, artisan, honest.
The flagship AI clarity tool. Klar = clear — the name is the positioning.
Everything your competitors aren't: clear, direct, no buzzwords.
Domain klar.ki is unique (~$900/yr but unforgettable).
klarki.de as the workhorse domain.
The visual identity character. Wolf = Wolfenbüttel (etymologically: wolves' settlement). The geometric wolf mark is the company's soul — used as logomark, favicon, watermark, and storytelling anchor. Wolves are intelligent, pack-oriented, and locally rooted — exactly the brand values.
KI-Klarheit statt KI-Kauderwelsch. Ihr Werkzeug für verständliche, DSGVO-konforme KI-Auswertungen — direkt im Browser, keine IT nötig.
Der Wolf als Markenzeichen — verwurzelt in Wolfenbüttel, sharp wie ein Apex-Predator. Intelligent, pack-orientiert, unverwechselbar.
You're onto something with "Sharki" — an Animal + KI product family creates instant memorability and a scalable brand architecture. Each animal carries a different meaning. WolfKI is the identity. Future products could be:
Note: Wolf amber eyes (#D96C00) are the secret weapon — they add warmth and make the logo memorable at every size.